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poMMo mass mailing for beginners 12/29/11

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Over the last few days I’ve learnt how to use the mass mailing software poMMo, which offers beginners easy access to an organized mailing list (also known as bulk dispatch or mass mailling).Then you must simply integrate an HTML code to your site so that users can register and unsubscribe.

Advantages:

• Easy installation, available with some hosts through softaculus
• Easy to import and export contacts
• Limited dispatch per hour available
• Ready to use in less than an hour
• Automated e-mail customization (Confirmation of registration, etc.)
• Free of charge

Disadvantages:

• Only one HTML template available
• No options/functionality available for advanced users
• Minor visual bug with the menu
• Poor translation
• The script was last updated in 2008, so it may contain security flaws

If you think the script would meet your needs, the following few points will serve as a guided tour.

Mailing:

1. Send: Use this option to contact your current recipient list.
2. History: This is where you can see e-mails sent in the past and resend them.

Subscribers:

1. Manage: See and change the list of all your recipients.
2. Import: Import your recipients in a single list or in .CSV format. poMMo automatically sorts duplicate or incomplete e-mails.
3. Group: If you wish to group recipients, for instance if you are managing multiple websites/blogs from the same interface. ATTENTION: I don’t recommend managing multiple websites from a single poMMo installation.

Initial setup:

1. Configure: Do not skip this step!

• SMTP username: The place to enter the necessary information for the SMTP (outgoing mail server)
• General: General information to fill out regarding your website and redirecting links once the user has registered.
• Mailing: Setup of mail to send, disabling of the demo mode and limiting the mail dispatch per hour.
• Messages: Setup of automatic emails sent during user registration.

1. Subscriber fields: Add/Remove subscription fields (Last name, First name, Address, Reference …)
2. Subscription form: Link to the direct registration page or HTML source code to integrate your website.

Now that the tour is complete, you can download the software directly from the Sourceforge website.

Summary:   The poMMo software stands out thanks to its simple interface and sleek design.Unfortunately, it doesn’t offer enough advanced functionality for the great e-mail senders to adopt it, but there are no other free and qualitative alternatives for small businesses.

About Frederick Mercier

Fred Mercier is a Webhosting, CMS, E-Commerce Specialist who turned to blogging, as a part time hobby, to motivate himself to write about the problems he resolves each day while serving his clients.

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